What are some Tips for Self-Publishers that Boost Sales
Here are some self-publishing tips to help propel your book higher up the seller list in your genre, increase book sales and increase author credibility.
Hire an Editor
If you’re not a professional editor yourself then you need to hire one. You can find some good freelance editors online. Don’t just find an editor who can check your book for spelling and grammatical mistakes. You want an editor who can check whether the book has any obvious factual mistakes, and whether there is a lack of coherence, clarity and continuity anywhere in the text.
An Eye-catching Book Cover
A professionally designed book cover can go a long way in building credibility and attracting attention. This is particularly true of the cover which should reflect the content of the book, its genre and target audience. A great cover can make your book stand out amongst the others and propel book sales. For many authors this means you may need to hire a book designer such as myself. If however you insist on doing it yourself here are some tips on designing a book cover that sells.
Professional Interior Design
A professionally formatted and designed book with the correct front and back matter, correct typography, leading (line spacing), margins, hyphenation, layout, chapter and sub-chapter formatting can give your book a more professional and consistent appearance. It can also increase comprehension and make it more enjoyable to read. Make sure you are familiar with the rules of formatting a book or get a professional interior book designer and typographer such as myself to do this job for you. If you want to do this job yourself here are some Interior book design tips.
Make sure to use a descriptive title, subtitle and series name that make it clear what the book is about. This will attract readers most interested in your genre, who are most likely to enjoy your book and leave positive reviews.
This is an obvious point but worth mentioning. Proper categorization means you target those who are looking for related subjects within your niche. Knowing your target audience will help you do that.
Proper use of Keywords in the Meta
Opening that Grabs Attention
Get a Blurb
Links to other Work
Use Sequels and Series to your Advantage
Increase the Price Gradually
Have it listed on POI and ENT
Get a BookBub ad in your Genre
Contact Book Reviewers
Consider Writing in a Popular Genre
Smart use of Social Media
People do judge a book by its cover and first impressions count, particular online where a potential buyer may just glance at your book. If it’s dull you will lose customers; if it doesn’t reflect the genre and content of your book you could end up targeting the wrong audience.
It can be disappointing spending time or money designing an eBook cover only to find that the dimensions are incorrect and it looks stretched or blurred after uploading it to an eBook publishing site. It can be difficult finding out what the requirements are for you eBook cover from the various distributors so here are the requirements below and my own recommendation.