Your website design proposal will depend on the exact details of the project and whether you’re using a freelance website to find work or your own website.
If you’re using a freelance website to find work you’ll have a difficult time capturing their attention among all the competition. You should personalise the proposal as much as possible and convey that you’ve read the job requirements and understand their problem.
Factors that could come into play are your rank, rating, customer reviews and portfolio. You’ll need your profile to stand out above your competition.
However, for both these scenarios there’s a blueprint that’s shown time and time again to work best.
Website Design Proposal Template
1. State the problem
Most sales, both online and offline, are based primarily on solving a problem. After identifying your target audience you should identify the problem that your targeted audience has that can be solved by your service.
In copy-writing terms these are known as the three Ps— pain, problem, or predicament.
Every customer will differ in terms of the problem they need solved.
If you’re writing a more broad proposal you could find out the general problems a customer has when looking for a web design service. This could be affordability, poor customer service, a lack of customisation, low conversions, or a lack of certain functionality.
2. Explain why the competition won’t solve the problemYou could explain why you’re competition aren’t worth your time and effort. You should find out the mistakes that many web designers make and offer something better. You could explain why free design web services like WIX aren’t suitable for a serious business.
3. Explain what’s possible
In coaching, this is called possibility thinking. This is where you set the stage for what life could be like and what could happen when your audience’s problem, pain, or predicament is eliminated.
You should try and get the customer to imagine what’s possible should they choose your proposal. Explain the services you provide and the benefits of those services and how ultimately it will lead to them having more time and money on their hands and how that will benefit them.
4. Explain what’s different now and your unique selling points
How will things change for your prospects? This is where you explain who you are and how your product or service can help them, as well as what’s different about your product or service that will eliminate their problem.
You explain why you’re different and provide the unique selling points that set you apart from the competition.
Write a few sentences about what differentiates your product/ service. Present just the substance— not the details.